The Nikon D4 DSLR camera and the Nikon 1 system (the cameras, lenses, speedlight, and GPS unit) have been awarded the “iF design award 2013: iF product design award.”
The iF product design award is one of the most important design awards worldwide. With the iF label, participating manufacturers, developers and designers will be able to present a strong incentive to buy their products. Since 1953, the iF label has been used as a marketing tool for excellent products – ranging from A for automobiles to Z for zip locks – and has received a great deal of attention in the media and from the general public. Participants have included large international corporations as well as small to medium sized companies and design studios.