Canon adds two new models to their EF lens series, the EF 24-70mm f/4L IS USM and the EF 35mm f/2 IS USM.
The EF 24-70mm f/4L IS USM is the latest addition to Canon’s elite L-series, and expands the range of standard zoom EF lenses available for both professional and amateur photographers. Ideal for reportage and wedding photography, it combines an essential everyday focal range with a premium quality L-series construction, delivering consistently sharp, professional-quality stills in a range of different situations. A new macro function also optimises the placement of lens groups during macro photography, allowing shooting at a maximum magnification of 0.7x – reducing the need for photographers to carry a dedicated macro lens.
The EF 24-70mm f/4L IS USM also features a newly designed IS system, delivering blur-free images throughout the zoom range. Canon’s advanced optical IS offers a 4-stop light advantage, while Hybrid IS effectively compensates for angular and shift shake during macro shooting for stable close ups.
Additionally, a dust and drip-proof construction is resistant to dust and moisture, a lock function protects lenses from knocks when travelling, while fluorine coating minimises the amount of dust, dirt and fingerprints that adhere to the front and rear lenses – helping to maintain superior image quality and reduce the need for cleaning.
The new EF 35mm f/2 IS USM is Canon’s first-ever 35mm prime to feature optical Image Stabilizer technology. The 35mm focal length provides the ability to capture everything from close-up portraits to wide-angle landscapes, making it an ideal companion for travel or general reportage photography.
A bright, fixed f/2 aperture also allows photographers to employ a shallow depth of field, and optical IS offers users a 4-stop light advantage, allowing the capture of blur-free images in low light conditions when shooting handheld. Intelligent detection of panning motion is also supported, with Panning IS mode automatically engaged to enable photographers to capture movement with greater accuracy.